Countries have produced government mandates for the switch from analog to digital transmission. The U.S. has set the date for June 12, 2009. And even economically depressed nations in Europe, like Ireland and Spain, are moving forward with their efforts for the switch.
China is no different. The Chinese government officially announced a nationwide mandate to broadcast all TV programs in digital format by 2010. Complete digitalization of cable TV is expected by 2015.
While the switch to digital in China hasn't been a hot topic of discussion, there's no denying the strength of this trend and investment opportunities there.
Just consider that there are televisions in 375 million Chinese households, and at the end of 2008, 158 million of those subscribed to cable TV. Subscriptions to cable was under 10 million just 15 years ago.
Sure, China's television market has taken off in recent years based these numbers. But the Chinese TV market is still quite young with plenty of room to grow. When China makes the official switch to digital, the number of digital TV subscribers in China will increase from 45 million in 2008 to 110.5 million in 2011 -- a 145% increase in only 3 years!
To me, that spells opportunity.
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